Enterprise
Need custom email marketing solutions?
While best known for our easy-to-use BlastWizard email marketing software, Boomerang
has a long history of working with sophisticated Fortune 500 marketers to build
and integrate technologies like no other Email Service Provider.
We were among the first in the industry to offer a transactional email transformation
tool, which allows clients to convert simple text sales confirmations into rich
HTML emails with cross-sell and up-sell capabilities.
Our Custom Marketing Automation Solutions include:
Behavioral Targeting
Behavioral targeting refers to choosing messages and offers for a particular customer (or prospect) based on how that person has responded to what you have sent in the past. The premise is that if you send people offers for products for which they have shown interest, you are more likely to convert them.
Campaign Automation
Campaign automation provides a powerful new tool with great benefits for email marketers.
It enables your email campaign to become part of an ongoing dialog with their prospects
or customers, a dialog that is in sync with the other sales and marketing programs
going on around it.
Transactional Messaging
This solution will allow you to tap into a new source of revenue for your company: cross selling your products and services through your transactional email messages. You can include targeted offers, behavior-based advertising and relevant partner promotions in every email.
Dynamic Content
Create individualized email offers, copy and creative, hand-picked for relevance
to each recipient on your list. One-size-fits-one, as it were. Studies have repeatedly
shown that people respond more frequently to emails containing relevant content.
Triggered Messaging
Our triggered campaign service gives you the opportunity for a real-time dialog
with your audience members. We work with you to map out the triggers and the emails.
Email marketers use triggers to take the "next step" with a customer or
prospect who responds to a mailing.
Sending Rules
Sending rules are powerful and flexible tools that can enhance your campaigns by
applying if-then conditions ("if this happens, then do that") to determine
send preferences. You can use them to shorten sell-cycles, put the best offer in
front of each customer every time, and prevent costly marketing mistakes.
CRM/Database Integration
CRM/database integration with email offers email marketers many benefits, from seamless campaign targeting, to maintaining consistent data between multiple locations, to better productivity for the marketer. And Boomerang offers marketers some of the best ways to do it.
Boomerang’s Intelligent Solutions are just the ticket to solve your trickiest marketing problems
Boomerang Email Marketing API
Our API (Application Programming Interface) allows you to expand on the core functionality
of our email marketing software. The Boomerang API is designed to expose nearly
all of Boomerang’s capabilities to help you create fresh, new and, most importantly,
functional email marketing applications.
Boomerang web service uses standard SOAP/HTTP protocol to communicate with clients.
The web service is platform independent and can be used with any programming language
that supports SOAP can be used to consume these APIs. Data is passed between the
client and server in the form of strongly typed datasets.
By using the Boomerang API you can:
- Manage and manipulate lists and unsubscribes
- Submit one or more broadcast documents used for transactional broadcasts
- Create and schedule broadcast jobs
- Get delivery status, open, bounce, clicks, report by job
For questions and help with your unique email marketing needs or to access the Boomerang API, please contact a Boomerang sales representative at 1-800-779-7792 or sales@boomerang.com.
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