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Although email and online marketing are still in their infancy, marketers, through trial and error, have developed a significant body of knowledge about it. From that they have distilled the so-called best email practices, which are rules and techniques for achieving the best results and ROI from email campaigns.
There are literally dozens of email best practices, covering most major aspects of email marketing. For example, there are practices to:
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Protect your valuable reputation as a sender (authentication and reputation practices) |
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Maximize your delivery success (deliverability practices) |
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Build and maintain a successful online relationship with your customers (permission and relevance practices). |
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Where can you get a copy of all them?
While you may find a book or see articles on this topic, there is no single published source that covers everything. To put together the complete list, you would have to: participate in major industry events; continually monitor new research, reviews and trade articles; and interview successful email marketers to learn their secrets.
That's what we do for our clients. And to all of that we add something quite unique: our real-world experience, having worked with hundreds of top marketing clients over the past fourteen years.
So we know the best email practices. More importantly, we can help you apply the right ones to your own email marketing campaigns. Here are just a few of the ways we can do it:
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We can train you and your colleagues on best email practices |
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Our on-call experts can assist you in your day-to-day campaign work |
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We will keep you abreast of latest best practices through our bi-monthly newsletter, the Boomerang Return, through our blog, and our best practices white papers. |
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Our best practices can help you get higher ROI from your email marketing campaigns. That's just one more way we help you stand out from the marketing crowd.
For questions about Email Best Practices or for Full Service Email Marketing pricing, please contact a Boomerang sales representative at 1-800-779-7792 or sales@boomerang.com.
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