Growing the mailing list is a key challenge for every email marketer. Boomerang can help you wade through the bad advice (don't rent or buy email lists!) and focus on strategies that work. You'll find a good starting point with our "Dos and Don'ts" section below, but the ability to collect the email addresses of those who want to hear from you is vital.
That makes Boomerang's ability to design and host
customized registration pages an essential part of your acquisition program. Or you can design your own page and our
Professional Services team will have it up and running within 24 hours. Our
Survey Services then offer you the chance to grow your knowledge about your subscribers so that you can better segment and target them for higher conversions rates!
To start building your list today, please contact a Boomerang sales representative at 1-800-779-7792 or sales@boomerang.com. In the meantime, here's some can't miss advice for every email marketer:
Do:
-Ask permission before sending anyone on your list an email
-Use as many touch points to gather subscribers as possible (point of sale, in-store, call centers, on your home page, at events, etc.)
-Explain your privacy policy on the registration page
-Work to build profile data by surveying your subscribers
-Pay attention to how different sources perform
-Test registration incentive programs
Don’t:
-Assume that your customers want to receive email from you
-Ask for a ton of information from them up front
-Make it difficult to sign up
-Think that email list rentals will solve your acquisition challenge
-Forget to send a confirmation email when someone signs up