|
|
|
|
Have you ever been working in your CRM system, perhaps doing list work for an email campaign, and thought, "I already have the data for my list. I wish I could just send the email campaign from here!"
Some CRM systems offer built-in email capability, but it is usually designed for sending simple email, not for professional marketing campaigns.
But at Boomerang we aim to please so we offer several ways for you to integrate your CRM or database system with our email marketing system. First, we can put a sophisticated email campaign tool right into your CRM application itself. A second option is to use industry-standard Web services to link your database with our email system.
As an example of CRM integration, our self-service email marketing system BlastWizard™ can be accessed directly in Salesforce.com Appexchange. So when you log on to it, Blast Wizard is there (you'll see it as one of the tabs at the top). And it's not a watered-down version either. All Blast Wizard functionality is available to you inside Salesforce.com.
When you want to execute an email campaign in Salesforce, you simply pull your list using the Reports filtering feature and save the list as a report. Then you click the Blast Wizard tab, select the list you wish to use and complete your email campaign just as you normally do. There is no need to log on to Blast Wizard separately.
Web Services is the second way to connect your CRM system or customer database with our email system. It is an automated service that allows secure one-way or two-way exchanges of information.
As an example, you might use Web services to pass mailing records directly from your CRM system to our system for use in a campaign. You could also use it to keep opt-out data synchronized between your local customer database and your mailing database at Boomerang.
CRM/database integration with email offers email marketers many benefits, from seamless campaign targeting, to maintaining consistent data between multiple locations, to better productivity for the marketer. And Boomerang offers marketers some of the best ways to do it.
For questions about CRM Database Integration, please contact a Boomerang sales representative at 1-800-779-7792 or sales@boomerang.com.
|
|