Easy

Feature –List Building Flexibility

Benefit – Send to contacts, leads, or opportunities using Salesforce.com’s powerful segmentation feature to create and deploy highly targeted campaigns, or search for recipients using advanced techniques like wildcards and logical operators. You can even upload an external list if you’re not yet ready to import those records into Salesforce.com.

Feature: Numerous Choices for Email Creative

Benefit: BlastWizard allows users to upload their own creative, choose from one of our many professional HTML templates, or start from scratch using our WYSIWYG HTML editor.

Feature: 60+ Reports to Choose from, Integrated AHU

Benefit: Not only can you view your email campaigns from every conceivable angle with 60+ reports that include campaign summaries, activities and analytics, but you can also download or email the reports if you wish. All of the activities are also pushed back into Salesforce.com as Activity History Updates for each recipient.

Intelligent

Feature: Send on Behalf of contact or lead owner

Benefit: The Send on Behalf of Feature allows sales or marketing administrators to send out one email campaign with personalized information merged in for the entire corporate sales force, so that the email actually appears to be coming directly from the Salesforce.com lead or contact owner   

Feature: Advanced “Toolbox”

Benefit: Standard features for all users include tools that take your email marketing to the “next level”: A/B split testing, track individual email recipients over time, create an email deployment calendar, and even separate out your account for different business divisions or types of emails.

Feature: Top Tier Bounce Handling

Benefit: Deliverability experts in the email industry agree that only systems with the top-tier bounce handling capabilities described below will consistently provide high deliverability rates over the long term

–        Capture all incoming bounce data streams

–        Interpret the data being captured

–        Organize the data

–        Make the data actionable

Guess what? BlastWizard has had this system in place for years.

Affordable

Feature: Monthly plans starting at $9.95

Benefit: We don’t believe that there is a more affordable option for email marketers on the AppExchange.

Feature: Upgrade or Downgrade Your Plan at Any Time