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Founded in 1991, Boomerang is a leader in email marketing solutions. We help email marketers get superior results from their email marketing campaigns - results that let them stand out from the marketing crowd.
We accomplish this by blending flexible and innovative email marketing solutions with more than sixteen years of direct marketing experience and a dedicated team of top-notch email marketing professionals.
Our company is committed to helping each client achieve campaign results that are better than those of their competitors. That requires more than simply signing them up for service. We get to know each client individually. And we give them something the kind of expert, personalized service that is all too rare today.
To that, we add one more difference for Boomerang: customized solutions that we deliver very quickly. We don't believe in one-size-fits-all email marketing so we don't expect every marketer to use the same solution. Instead, our clients tell us what they want and our crack custom solutions team delivers it.
It is Boomerang's version of "on demand" email marketing.
Our Experience
Over the past sixteen years, we have worked with hundreds of leading marketers.
We have executed thousands of marketing campaigns for every purpose imaginable: to generate leads; drive direct purchases; cross-sell and up-sell; build brands online; and boost customer loyalty. And we've run campaigns in virtually every industry: retail, financial services, travel and leisure, media, high technology, telecommunications and more.
In short, we've done it all since 1991. Because of that, we have a very broad and rather unique understanding of email marketing and can advise our clients about what works - and what does not. So our email marketing best practices are the real thing, enriched by years of real-world experience in email marketing.
Our Solutions and Services
Boomerang offers some of the most innovative email marketing solutions available, solutions that go well beyond convention.
We have an excellent self-service system, Blast Wizard, as well as complete full service available through our expert and highly rated Professional Services team. We also offer collaborative service, a mixture of the two.
Our clients enjoy very high delivery rates because of their online reputations - and ours. Uniquely, we have integrated the usual grab-bag of delivery services into a well-rounded, synchronous whole. So instead of buying a clutch of services and hoping for the best, our clients get the best because we use a coordinated delivery strategy to achieve it.
But our excellent campaign and delivery services are just the beginning with Boomerang. We have gone beyond to create intelligent, fully automated e-marketing applications. These applications let our clients transcend the one-campaign-at-a-time approach and deliver a relevant, seamless online dialog with their prospects and customers that dynamically adapt through each stage of the customer lifecycle.
Because marketing executives want email marketing to be better meshed within their overall marketing strategy and programs, we offer a wide range of email integration services. We can directly integrate our email marketing software with other major marketing web analytics and customer relationship management (CRM) applications, such as our fully integrated Salesforce AppExchange service. This gives our clients unprecedented ability to do integrated multi-channel marketing, as well as providing on-demand marketing support for their sales channels.
Our People
The difference in Boomerang has a lot to do with our people.
Our people are email marketing experts. Most have spent many years working directly with clients and building their expertise in it.
We apply creative, out-of-the-box thinking to client challenges and exult at being able to meet tight deadlines with outstanding results. We are a company that measures success on everything we do, and for every client we work with.
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